Our Culture and Values

Our Mission

To be indispensable to our Volkswagen Group Brands in their sales of New and Used Volkswagen Group vehicles, Parts and Service. This will be achieved when every second customer of our brands buys at least one of our products.

To be the preferred partner of our Dealer networks. This will be achieved when at least 95% of our Dealer networks give us first refusal of business. We will deliver this by:

  • Being easy to deal with
  • Getting things done
  • Being pioneers
  • Driving innovation, through process efficiency and systems

Our Values

A Living Commitment to our Customers

To devote wholly and earnestly, as to some person or purpose; a dedication or promise to deliver quality products and services to customers and form successful relationships with customers over the long-term; our customers come first.

Origin: 1590-160


The state or fact of being answerable, or accountable for something within one’s power, control or management; we have a sense of responsibility for our work; we accept personal and leadership responsibility in order to make progress.

Origin: 1780-90


Reliance on the integrity, strength, ability etc. of a person or thing; confidence; we develop open, honest and transparent relationships with, and have confidence in, our colleagues, business partners and customers.

Origin: 1175-1225; Middle English


Intense and eager interest, enjoyment, or approval; a passion for our work, brands, products and services; we provide great customer service with a positive attitude, competence and a smile.

Origin: 1570-80; Late Latin, Greek.


The quality of mind or spirit that enables a person to face difficulty, danger etc. without fear; we approach changes pro-actively, take reasonable risks and learn from mistakes; courage is the key to innovation.

Origin: 1250-1300; Middle English.

Corporate Responsibility

We strive for success, by which we mean sustainable success. Learn more about our corporate responsibility.

Career Opportunities

Be a part of our growing team. View our current career opportunities to see if there is a position for you.